X-FACTOR

FANS LOYALTY MOBILE APP

The world famous TV show wanted to further engage its fans by connecting with them not only on TV, but to be present on their mobile devices.

To do so, we build iOS and Android apps with:

  • News, galleries and events with SMS vote
  • Video streaming
  • Facebook integration for comment, like and share the content

The results: improved engagement of the X Factor fans and social features (shares, likes, comments); new customers and better rating, real-time customer behavior analytics and a new marketing channel.